Zappos & the Importance of a Vibrant Corporate Culture
Corporate culture is a topic that is very important and often overlooked by many businesses. The detractors claim that it is difficult or even impossible to measure the impact that corporate culture...
View ArticleAdvertising Networks & Quality 101
The following column was written by Brett Lofgren, senior vice president of global advertising sales, at Epic Advertising. I get asked a lot about "quality" when it comes to ad networks. Quality is a...
View ArticleTechnology Driving New Business Growth
"Technology doesn't necessarily drive change – it enables change." It would be close to impossible to summarize everything happening in the world of technology as it relates to interactive advertising...
View ArticleReviewing the Current Online Advertising Economic Models
On the heels of the recent merger of Connexus Corporation (Traffic Marketplace) and Epic Advertising, I would like to discuss the merits of each of the current online advertising pricing models. Years...
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